We Invest in You.

Understanding Our Customers

Creating personal relationships with customers is core to Rock's business. Rock Capital listens to the client to learn about their business and determines what they need to grow. Structuring a deal that will work for the customer is the basis of a successful relationship.

Experience in the Industry

With over 20 years of experience in the equipment lending space, we have seen the highs and lows. We are here to capture the customer who doesn't qualify for a traditional bank loan.

Knowledge of Equipment

Given our extensive vendor relationships, we have contacts at our fingertips in all industries. We have built relationships with many vendors & can finance any equipment.